Munish Raizada, Vice President, Primus Partners, shares his view on the shifting media consumption trends during the IPL season.He highlights that the IPL captures significant viewer attention, drawing audiences away from entertainment-focused OTT platforms and prompting many services to delay high-profile content launches. The tournament not only dominates prime-time slots but also compels platforms to rethink their release schedules and marketing strategies to sustain engagement during this period.