x
  • Advisory
    • Economic Potential Realization
    • Climate Goal Realization
    • Data and Digital Strategy Realization
    • Public Policy Realization
    • Transaction Realization
  • Solutions
    • CHOICE
    • PMIS
    • Panchlekha
    • Vidyanjali
  • Industries
    • Aerospace & Defence
    • Agriculture
    • Automotives
    • Healthcare
    • Maritime and Aviation
    • Education, Entrepreneurship, Employment
    • Tourism
    • Urban & Housing
    • Road and Railways
    • Media and Entertainment
    • Capital Market
  • Insights
    • Reports
    • Newsletters & Policy Updates
    • Op-Eds
    • Policy Square
    • Case Studies
  • Locations
    • Locations
    • India
    • UAE
    • USA
  • Careers
    • Join Us
    • Jobs
  • About
    • About us
    • Leadership
    • Diversity
    • Life At Primus
  • Media
    • Events
    • In the News
primus partners
  • Advisory
    • Economic Potential Realization
    • Climate Goal Realization
    • Data and Digital Strategy Realization
    • Public Policy Realization
    • Transaction Realization
  • Solutions
    • CHOICE
    • PMIS
    • Panchlekha
    • Vidyanjali
  • Industries
    • Aerospace & Defence
    • Agriculture
    • Automotives
    • Healthcare
    • Maritime and Aviation
    • Education, Entrepreneurship, Employment
    • Tourism
    • Urban & Housing
    • Road and Railways
    • Media and Entertainment
    • Capital Market
  • Insights
    • Reports
    • Newsletters & Policy Updates
    • Op-Eds
    • Policy Square
    • Case Studies
  • Locations
    • Locations
    • India
    • UAE
    • USA
  • Careers
    • Join Us
    • Jobs
  • About
    • About us
    • Leadership
    • Diversity
    • Life At Primus
  • Media
    • Events
    • In the News
X
  • Advisory
    Advisory
    • Economic Potential Realization
    • ESG Goal Realization
    • Data and Digital Strategy Realization
    • Public Policy Realization
    • Transaction Realization
  • Solutions
    Solutions
    • CHOICE
    • PMIS
    • Panchlekha
    • Vidyanjali
  • Industries
    Industries
    • Aerospace & Defence
    • Agriculture
    • Automotives
    • Healthcare
    • Ports & Shipping
    • Education, Entrepreneurship, Employment
    • Tourism
    • Urban & Housing
    • Road and Railways
    • Media and Entertainment
    • Capital Market
  • Insights
    Insights
    • Reports
    • Newsletters & Policy Updates
    • Op-Eds
    • Policy Square
    • Case Studies
  • Locations
    Locations
    • Locations
    • India
  • Careers
    Careers
    • Join Us
    • Jobs
  • About
    About
    • About us
    • Leadership
    • Diversity
    • Life At Primus
  • Media
    Media
    • Events
    • In the News
How BYD is Building Momentum in India Before Tesla’s Entry
Primus In News
How BYD is Building Momentum in India Before Tesla’s Entry
30-06-2025

Nikhil Dhaka, Vice President, Primus Partners, shares his view on BYD’s strategy in India’s premium EV market. He highlights that BYD has carved out a focused position in the ₹25–55 lakh price range, which remains a sweet spot for entry-level luxury vehicles in India. This allows the company to stay competitive despite higher input costs, as buyers in this segment are less price sensitive.

Explore Related Insights
  • Make disclaimers a must for using government logos: Experts
  • Investors flock to small town 'desi' startups as funding surges. Here's why VCs are going beyond metros
  • ‘The future of Indian entrepreneurship coincides with a shift in the startup story’: Charu Malhotra, Co-founder & CHRO, Primus Partners
  • EVs may become pricier on depreciating rupee

Subscribe to Primus Insights and stay updated on the latest developments

  • Home
  • Careers
  • Contact Us
  • Privacy Policy
  • Terms and Conditions
Primus Partners
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
© 2026 Primus Partners Private Limited. All Rights Reserved.