Arun Moral, Managing Director, Primus Partners highlighted how food aggregator platforms can leverage technology to influence consumer behavior through personalized recommendations, tailored search results, and targeted demographic data. He emphasized the importance of data protection measures such as anonymisation and differential privacy, which prevent the tracing of user data back to individuals. Moral also highlighted the role of algorithmic transparency tools in ensuring fairness and eliminating bias in recommendation systems, citing Apple and Google's use of differential privacy as an example.